EMAIL COPY
A curated collection of high-performing copy I’ve written for your inbox. My apologies in advance for Milled’s captchas.
NEW ARRIVALS
- Summer ’23. Vacation-inspired.
- Summer ’23. Bon voyage.
- Summer ’23. Joie de vivre.
- Fall ’23. That’s rich.
- Spring ’24.
- New arrivals teaser.
- New stuff for spring.
SALE
- Final hours for sale.
- Short sale email advertising a specific style.
- Sale’s here soon.
- Secret summer sale.
- Sitewide sale, but make it fun.
- New subscriber blast with discount code.
- Holiday-themed sale blast.
SUSTAINABILITY / FABRIC FOCUS
- Earth Day ’23.
- Earth Day ’24.
- The Take Back Bag launch.
- The Take Back Bag promo.
- Another TBB promo, but sustainability-focused.
- TBB promo, spring cleaning-focused.
- Fabric focus: linen pima.
- Fabric focus: double gauze.
- Fabric focus: cotton rib.
- Not your average knits.
- Meet spring’s favorite fabric.
- Meet Paper Touch Cotton Poplin.
MISC
The fun emails.
- Date night: the Italy edit.
- Promoting a best-selling style.
- Hinge-style profile for a specific style.
- How to… dress for summer.
- Crowd favorites/best seller promo.
- Feels like fall.
- Day to (date) night.
- Happy Thanksgiving.
- Valentine’s Day (but who cares).
- Look luxe.
- Matching sets/play matchmaker.
TEXT-ONLY EMAILS
- Style guide for late summer. (Alternate blast with images and different copy.)
SMS COPY
A few of my top-performing SMS copy sends. While I don’t have the official mock ups for these anymore, I do have some screenshots saved.
(Left column: overlay copy. Right column: SMS copy.)
SALE / PROMOS
TEXT-ONLY SMS
This copy outperformed SMS with images every time.
